Episode #4 – Designing Collections vs Spec Work

by on July 1, 2013

Episode #4 – Designing Collections vs Spec Work


Have you ever created speck work? Maybe you’re just starting out in the licensing industry and haven’t yet encountered spec work. I’d like to share with you my experience with in order to help you avoid the pitfalls that can happen concerning spec work.

Designing collections comes from the heart. It is YOUR creation. You chose the theme and design coordinating images to create a unified collection. Read my article "Designing Collections" on my blog for more information. Spec work is creating art to a manufacturer’s or company’s product specifications. You are designing artwork based on their request for a specific  theme, color, size and lyaout.

It can be lucrative if your art is chosen for the project, but it can also take over your business if YOU let it.

In this video, I share my experience of creating spec work. Keep in mind this is my experience, yours could be different. It may be a great way for you to run your licensing business. So, by all means, at least give it a try and see what happens. However, if you find you are constantly creating spec work and your business isn’t moving forward, remember YOU are in control. YOU can choose to do or not to do spec work.

Run your business, don’t let your business run you!

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What is your experience with spec work? Let me know by commenting below, if this was helpful to you. I appreciate your input!


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{ 2 comments… read them below or add one }

Joy Hall July 11, 2013 at 7:10 pm

I really appreciate this video and the thoughts you shared. It’s so easy to get overwhelmed with spec work and lose site of your original goals. Thanks for the reminder to not loose site of your original dreams.


tkogut August 24, 2013 at 4:38 pm

It can be easy to do…..getting caught up doing spec work. Thank you Joy for your input :)


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