Episode 20 -  Art Licensing Is A Business

 

Rule number one, art licensing is a business.

Throughout your licensing career, you will meet some amazing people. You will connect and build relationships with them. You will build trust. However, remember, art licensing is a business. As long as your art is selling products for them, they will keep working with you, but if the sales of your licensed products decline, don’t be surprised if they stop working with you. The key is to not take it personal.

There must be trust on the part of both licensee and licensor. They trust you to provide them art in a timely manner and you trust them to sell the product and pay your royalty on time. You are business partners in a sense so there has to be trust.

Over the past 18 years of licensing my art, I have made a few mistakes…..ok, more than a few, but from each one I gained knowledge and experience. In this video, I share my experience with my first licensee and how that relationship taught me a valuable lesson about business.

 

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Thinking back on this experience, I almost laugh at my naivety. There are many glaring signs that point to my licensee as the infringers upon my rights as an artist. At the time, had I taken my feelings and emotions out of the equation and looked at this logically from a business point of view, I would have seen it.

Lesson learned, my friends. I hope you can learn from my mistake.

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Episode 19 – Bloopers Part 2

by on December 26, 2013

 

Episode 19 – Bloopers Part 2

I really enjoy creating videos to inspire and share information with you….but I must say, thank God for editing! Seriously, if I had to create a video with no mistakes, it would take me days to complete a 4 minute video! Hope you enjoy watching some of my outtakes I put together in this short silly film.

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Episode 18 – How to Create An Optin For Your Blog Using Aweber

December 3, 2013

Tweet Episode 18 – How to Create An Optin For Your Blog Using Aweber (intro and outro song is Sunnyside by Leftover Cuties) In Episode 17 I spoke about the importance of building your email list. As promised in that episode, this week I am showing you step my step how to create an opt-in [...]

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Episode 17 – Most Important Tip For Your Business

November 20, 2013

Tweet   Episode 17 – Your Email List Is Most Important For Your Business Even in the world of social media, email marketing is still the most powerful and important tool for your business. While it is important for you to relate to your audience via social media platforms, your top priority is to get [...]

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Episode 16 -Create a PDF Link Within Your WordPress Blog

November 5, 2013

Tweet music credit: Sunnyside by Leftover Cuties Create a PDF Link Within Your WordPress Blog There will be times when you want to link a PDF that you’ve created for your clients & followers to your blog. I searched and searched YouTube and Google for instructions on how to create a link for a PDF [...]

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Episode 15 – Learn Why You Should Join The Gather, Dream, Create Inner Circle

October 24, 2013

Tweet  Learn Why You Should Join The Gather, Dream, Create Inner Circle   Episode 15 -GDCIC from Teresa Kogut on Vimeo.     GDCIC (Gather, Dream, Create Inner Circle) is a private membership site for all people who love creativity…….watercolor, acrylic, oil, mix media, sculpture, 3-D art or fiber art. Whether you are an artist [...]

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Episode 14 – Questions Part 6

October 15, 2013

Tweet Episode 14 – Questions part 6 (last one)       Back in July, I sent a mass email to my list letting folks know they could ask me anything they wanted about my art and licensing career. There were several questions and some of the answers are lengthy so I divided it up [...]

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Episode 13 – Questions part 5

September 20, 2013

Tweet Episode 13 Questions part 5 from Teresa Kogut on Vimeo. Episode 13 – Questions part 5   Back in July, I sent a mass email to my list letting folks know they could ask me anything they wanted about my art and licensing career. There were several questions and some of the answers are [...]

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Episode 12 – Create Visual Quotes for Facebook using BeFunky

September 12, 2013

Tweet Episode 12 – How to Create Visual Quotes using BeFunky     Episode12 Make Quotes for FB with BeFunky from Teresa Kogut on Vimeo.   When scrolling down your Facebook feed, do you read EVERYTHING? Most people don’t. However, you are more likely to pause or stop to look at a picture. If you [...]

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Episode 11 – Questions part 4

August 28, 2013

Tweet   Episode 11 questions prt 4 from Teresa Kogut on Vimeo. Episode 11 – Questions part 4   Back in July, I sent a mass email to my list letting folks know they could ask me anything they wanted about my art and licensing career. There were several questions and some of the answers [...]

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